Why Tesla has been an absolute winner during the pandemic

And why it will continue to be a winner in the future

The traditional auto industry will recover from the COVID-19 crisis — when and how well remains to be seen, but Tesla right now is uniquely positioned in the automotive world especially for reasons that one would have never envisioned earlier this year. Tesla now has a market capitalization of around $620 billion — more than the next seven global automakers combined. Though analysts, experts and short sellers may warn you that this is in “bubble” territory — let’s look at some of things Tesla is getting right and why it has gone from strength to strength especially during the pandemic.

The electric vehicle market

First, let’s take a look at Tesla’s positioning in the auto market — An all-electric brand catering to consumers who are interested in sustainable mobility. The core benefit that Tesla offers over legacy automakers is that it offers a sustainable and “clean” method of transportation to consumers — this is especially true right now as consumers recovering from the COVID hangover view electricity as “cleaner” than fossil fuels especially noting the significant reduction in pollution in cities during shutdown. Being the market leader in electric vehicles, Tesla is well positioned to tap into the “clean” psyche of…